journalistsagainsttb

With only four years until the 2015 deadline for achieving the Millennium Development Goals (MDGs), the challenge remains to make children fully aware of them and of the important role they can play in achieving them. Sport stars – and football players in particular – often act as role models and, as such, can be of great added value to the UN and their partners, when disseminating key messages and values.

Teaming up to achieve the Millennium Development Goals

‘SCORE THE GOALS: Teaming Up to Achieve the Millennium Development Goals’ is a 32-page educational comic book featuring 10 football UN Goodwill Ambassadors, who become shipwrecked on an island on their way to playing an ‘all-star’ charity football game. Whilst on the island, the team has to tackle the eight MDGs along their journey towards being rescued.

The 10 football players featuring in the comic book are Emmanuel Adebayor, Roberto Baggio, Michael Ballack, Iker Casillas, Didier Drogba, Luis Figo, Raúl, Ronaldo, Patrick Vieira, and Zinédine Zidane.

The comic book is primarily aimed at 8-14 year old children and provides a fun interactive way to help them understand, familiarise and reflect about the eight MDGs as well as inviting them to take action through several activities provided in the adjoining educational guide.

The book was launched on 24 January 2011 at the UN in Geneva by Spanish and Real Madrid goalkeeper Iker Casillas and the UN Secretary-General’s Special Adviser on Sport for Development and Peace, Mr. Wilfried Lemke (see press release here).

The project has been carried out in a ‘One-UN’ spirit and is the result of successful inter-agency collaboration between the following UN partners

Reproduced in Journalists against TB with permission from United Nations Sport for Development (UNOSDP)